Bruce Waschuk Joins the ITA To Lead College Tennis Marketing & Technology As the Chief Digital Officer

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The Intercollegiate Tennis Association (ITA), the governing body of college tennis, is pleased to announce that Bruce Waschuk will serve as the organization’s Chief Digital Officer, Timothy Russell, CEO of the ITA, announced today. Waschuk’s responsibilities with the ITA will include identifying, recommending, and managing the implementation of existing and new technology for the ITA. Additionally, as part of his new role, he will oversee communications & marketing, and provide guidance and assistance in the area of new business development.  

Waschuk has more than 30 years of experience in the computer industry as a senior business executive, consultant, board director, and entrepreneur. Waschuk has worked for a variety of technology companies, including in the role of Director, Information and Communication Technologies for Bell Canada’s Business Applications Division. During his time at Bell, he was an integral part of the company’s growth and success, providing leadership with design automation and enterprise systems integration.  

“The ITA is committed to building an outstanding staff to serve our Association and college tennis,” said Russell. “We are excited to add a senior person of Bruce’s expertise to our team. Continuing to improve our technology going forward as a ‘best in class’ is a top priority in adding value to our members. Similarly, we remain focused on raising the profile of our sport.  Bruce has already been instrumental in launching our new wearecollegetennis.com website. His marketing prowess will also drive the ITA and college tennis forward.” 

In the tennis industry, Bruce held the positions of Digital Properties Consultant and Project Manager for Tennis Canada during the implementation of a national tournament management system. As the former CEO of Universal Tennis Ratings (UTR), he managed operations and technology innovation of a global computerized tennis player rating system, from company start-up to completion of second funding round.

“I’m excited for this new opportunity to work with the ITA and our partners,” said Waschuk. “My previous team was mission driven to serve college tennis and college-bound student-athletes. My role at the ITA enables me to continue this quest.”  

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