With our inaugural issue completed and subsequent weekly issues already in the works, we are pleased to announce the launch of a new email newsletter ‘The First Serve.’ Our issues will be sent out each week and we will be regularly creating original content for each release. The first serve will bring you quick access to current topics and trends in college tennis. You’ll be able to receive content from our coaches, student-athletes, partners and updates from the Intercollegiate Tennis Association.
The format will allow us to approach concepts that do not necessarily fit within the structure of our web posts or social posts. We will be bringing you behind-the-scenes looks at what we’re building to inspire new ideas and provide a benefit to you through up-to-date tennis information. With these curated newsletters, we hope to give our readers inside access to what we have been researching, building, and thinking. We hope this will be a welcome addition to your inbox and encourage you to subscribe here.
As with most things that we do, we also view the creation of our own newsletter as a great opportunity to experiment. We are excited to use wonderful tools and features for an internal project. It will also be exciting to evaluate how our readers are engaging with our content as we go along. Thus, we will welcome any feedback and will seek to continually improve with each issue. It is through this ongoing experiment that we look to gain more knowledge, insight and ideas that we will pass along to our current and future readers.
We will be sending out the first public issue of The First Serve on Thursday, July 16th. Feel free to subscribe via the form below.