Intercollegiate Tennis Association (ITA) – Digital Media Manager

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The Intercollegiate Tennis Association (ITA), the official governing body of college tennis, is seeking a talented and versatile individual to serve in the role of Digital Media Manager. This is an exciting and critically important time for college tennis and the ITA in the fast-paced and ever-changing worlds of higher education and intercollegiate athletics.

SOCIAL MEDIA

  • Implement and oversee digital/social media strategy, with the goals of increasing following
    and engagement, driving revenue generation, and raising the overall profile of the ITA and college tennis
  • Tell the stories of the ITA, its members and student-athletes and coaches through various content distribution channels
  • Serve as the ITA’s voice on social media – Twitter, Instagram, Facebook and LinkedIn
  • Work with Director of Communications, Marketing & Advanced Media, and Communications Manager to develop social media strategy and implement that strategy across all social media platforms
  • Develop a comprehensive content calendar and coordinate weekly content meetings involving ITA communications staff
  • Work closely with ITA member coaches and teams to generate content
  • Monitor analytics and produce reports that measure the effectiveness of social media strategy
  • Use creative, independent judgement to update and post social media content to promote the ITA and college tennis
  • This position must work to help develop and execute marketing and promotional creative strategies for ITA championships and events 

GRAPHIC DESIGN

  • Generate graphics for social and traditional media (website, press releases, awards)
  • Design onsite signage and marketing materials for the ITA national championships and events, and be responsible for ordering and shipping signage to the event sites
  • Work closely with ITA partners and member programs to integrate marketing and promotional materials
  • Maintain current ITA brand guidelines
  • Develop graphics package that stay true and consistent with existing branding parameters
  • Serve as the ITA’s liaison in the ongoing operation of print materials (letterhead, business cards, event signage, etc.)

PHOTOGRAPHY

  • Operate ITA-owned camera equipment at ITA events and championships to deliver content across all association media platforms (website, social media, video)
  • Serve as point person for photo requests
  • Create and manage ITA photo archives

ADDITIONAL RESPONSIBILITIES

  • Contribute to the content management of the official ITA WordPress website
  • Additional responsibilities as assigned

The most qualified applicants will bring the following:

  • Ability to develop and implement innovative approaches and solutions
  • Work well independently and in teams
  • Flexible in accepting new responsibilities
  • Ability to adapt, learn quickly, be resourceful and meet short deadlines

 Qualifications and Desired Skills

  • Bachelor’s degree from an accredited institution in Sports Information, Communication, Journalism, Marketing/PR or a related field and two years athletics communications experience to be considered for Manager title
  • Ability to initiate and complete projects independently and with specific deadlines 
  • Experience managing social media campaigns
  • Experience managing various social media channels within a collegiate athletics department or professional organization 
  • Photography experience required
  • Experience with WordPress websites
  • Experience with design of both still and motion graphics
  • Experience with creation of video content
  • Willingness to experiment and bring creativity and innovation to the position
  • Excellent writing and oral communication skills 
  • Strong computer background with working knowledge of Microsoft Office, Adobe Suite, including design-related software, and website content management systems
  • Demonstrated experience working with and directing outside vendors including agencies and photographers
  • Demonstrated ability to initiate and complete projects independently and within specific and sometimes tight deadlines
  • Excellent organizational skills
  • Familiarity with Google applications
  • Tennis background or experience, and knowledge/interest highly desirable

Additional Information

  • Competitive salary 
  • Position reports to Director of Communications, Marketing & Advanced Media
  • Position will require travel throughout the year for championships and events
  • The ITA is headquartered in Tempe, AZ
  • Employee will be eligible for medical, dental, retirement, and life insurance benefits

How to Apply

Please submit cover letter, resume, graphic elements, photos and managed social media accounts (including the contact information of at least three references) to: Rachel Dagen, ITA Director of Special Projects & Executive Administrator at rdagen@itatennis.com.

Posting Date: August 30, 2021

Application Deadline: Open until filled

About the Intercollegiate Tennis Association
The Intercollegiate Tennis Association (ITA) is the governing body of college tennis and is committed to serving college tennis and returning the leaders of tomorrow while promoting both the athletic and academic achievements of the collegiate tennis community. The ITA, founded in 1956, is comprised of nearly 1,700 men’s and women’s varsity tennis teams representing over 1,250 institutions, administers numerous regional and national championships and the ITA College Tennis Rankings for nearly 20,000 college varsity student-athletes at NCAA Division I, II, and III; NAIA; and Junior College levels. The ITA also has a comprehensive awards program for players and coaches to honor excellence in academics, leadership, and sportsmanship. For more information on the ITA, visit itatennis.com and follow the ITA on Facebook, Twitter, Instagram, and LinkedIn.

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